SEO recommendations

Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP), including Google, Bing, Yahoo, and other search engines.

Below, you can find different recommendations to improve the SEO of your website.

Multiple Languages:

A multi-language website is a site that offers content in more than one language. For example, an American company may have its website in English, Spanish, and French.

Create multiple languages within the system, translate your website and the content pages, and link them.

Further information can be found in the Multi-Language Content pages - Website Content Group 

URL Structure

URLs should always be built without capital letters and in a simple way. Too complex URLs can cause problems for correct indexation.

Additionally, a well-structured URL helps to improve the user experience and provide a guide of where the user is within the website.

XML site map

You can submit your XML site to Google, which will improve the indexation of your site. Further information can be found in the XML site map for IBE article.

Anchor texts

Avoid using links with words such as 'read more,' 'more info,' and 'further.' It is better to add relevant words like 'Customer service' and link them to the correct page that refers to this information.

Use META description and META keywords

It is important to add these parameters for your general site and for each one of the Website content pages.

A meta description has no direct SEO value, but because it is the text shown under the title in Google, it is very important. The meta description must convince a user to click, and the number of clicks (CTR) does influence positioning. With this, a meta description indirectly contributes to SEO value.

A good description contains a maximum of 156 characters (including spaces) and the right keywords in different forms, responding to the wishes of the targeted market group.

Also, the usage of numbers and special characters (like &) stands out from other advertising pages.

Text content structure

The content of a website is a major factor in SEO, and the quality of your content pages plays an important role in the search engine algorithm.

Good content should have good semantics and rich media elements like YouTube videos, avoiding too general terms.

A good text must contain at least 300 words, with the ideal being a text of 500 or more words.

Use headers tags 

Use header tags (h1, h2, h3, etc.) to logically organize the text.

The usage and organization of your content headers/titles make it logically and more attractive to the customers.

Images file name

It is advised to provide logical names to the files updated to your website (like images or PDF files). For example, an image name like 'ibizaview.jpg' is better than 'image001.jpg.'

Images description

A search engine has no eyes and only relies on information provided by the crawlers. By adding alt texts (image description), this helps the search engine determine if the image is relevant for the search query. 

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