Fare Branding

In this article, we'll explore how to utilize the fare branding option to create bundles of fares in a single class for marketing purposes.


Creating Brands

  1. Navigate to "Marketing > Branding" Sub-Module.


Branding sub-module

Fill in the following details to create a brand:

Field Description
Name Brand name. i.e. "Flex"
Priority Will set the class priority to be shown on CRS/Website.
Icons checkboxes Adding relevant icons for the branding of flights.
Will appear on the website only.
(NOTE: this will only be a display setup)
Flexible Amendment See this article for instructions
Flexible Cancellation
See this article for instructions
PNL Text Add text for PNL
Default Mark for a default brand, only one brand should be marked as default.
Refundable ticket amount If the amount is higher than 0 and ‘Refundable tickets’ is marked as part of the services this will overwrite the cancelation policy of the class

After creating the brands, you will be able to allocate fares, seat fares, and ancillary services to a brand and market them together as a bundle to your clients.

Fare branding:

  • Allocate fares to a brand under the 'Fare' setup.


  • After allocating fares for all brands, this is how the fare setup for a route (per class) will look:


Seat fare branding:

  • Set a brand for every seat fare. When a customer selects a fare of a specific brand (e.g., "Flex"), only seat fares branded for that brand will be displayed.


Ancillary services branding:

  • Add a brand and a group for each ancillary service. Customers booking a seat from a branded fare will only be displayed with ancillary services set under that same brand.


In order to create ancillary services for each of the brands, we recommend using the 'Ancillary groups' feature.

This new feature is part of our "Ultimate" service level, if you require further information about opening the feature or upgrading your service level, please contact us at support@aerocrs.com


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