In this article, we will explain how to use the fare branding option.
The class branding allows you to build bundles of fares in a single class.
The bundles are created for marketing purposes and can offer different services per class branding according to the setting of the airline.
In order to set up class branding, you will first need to create a list of brands on "Marketing > Branding" Sub-Module.
Creating a Brand:
|Name||Brand name. i.e. "Flex"|
|Priority||Will set the class priority to be shown on CRS/Website.|
|Icons checkboxes||Adding relevant icons for the branding of flights.
Will appear on the website only.
(NOTE: this will only be a display setup)
|Flexible Amendment||See this article for instructions|
|PNL Text||Add text for PNL|
|Default||Mark for a default brand, only one brand should be marked as default.|
You can use the Branding IBE settings in order to present your brandings differently in the website, you can read more information here
After creating the brands, you will be able to allocate fares, seat fares, and ancillary services to a brand and market them together as a bundle to your clients.
On the 'Fare' setup you will be able to allocate that fare to a brand.
After allocating the fares for all brands, this should be the fare setup for a route (per class):
Seat fare branding:
For every seat fare, you will be able to set also a brand and on the IBE, once a customer will select a fare of the "Flex" brand, for example, the system will only show him seat fares branded for "Flex" as well.
Ancillary services branding:
On every ancillary service set in the system, you can add a brand and a group:
Same as for seat fares, a customer booking a seat from a branded fare, will only be displayed with the ancillary services set under that same brand.
In order to create ancillary services for each of the brands, we recommend using the 'Ancillary groups' feature.